Privacy policy

Last Updated: 29 September 2026

NAKEKO is operated by Nakeko Pty Ltd ABN 59 667 510 901 "NAKEKO", "we", "us", "our". We are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and protect your personal information in line with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

It applies to information collected through our website, emails, social media channels, and events.

What personal information do we collect?

We may collect:

•     your name, email address, phone number, and delivery and billing addresses

•     order and purchase history

•     account details (if you create an account)

•     details you provide when joining the Founders Club, a waitlist, or early-access list, or when entering a competition or giveaway

•     applications to our ambassador or affiliate programs

•     communications with us, including customer service enquiries, reviews, and messages

•     content you tag us in on social media

•     website and email usage data, such as IP address, device and browser type, pages visited, email opens and clicks, and cookie data

•     your marketing preferences

We do not store your full card or banking details. Payments are processed securely by third-party payment providers, including Afterpay.

How do we collect your information?

We collect personal information when you:

•     place an order or create an account

•     subscribe to our emails or SMS, or join the Founders Club or a waitlist

•     enter a competition, attend a NAKEKO event, or apply to our ambassador or affiliate programs

•     contact us or interact with us on social media

•     use our website or open our emails (via cookies, pixels, and analytics tools)

We may also receive information from trusted third parties, such as payment providers, delivery partners, and advertising and social media platforms.

Why do we collect and use your information?

We use your personal information to:

•     process and deliver your orders, including returns and refunds

•     communicate with you about your purchases and enquiries, and provide customer support

•     manage early access, waitlists, competitions, and our ambassador and affiliate programs

•     improve our website, products, and services

•     send marketing communications (where you have opted in or where permitted by law)

•     measure and improve our advertising, including showing you relevant ads on social media and other websites

•     prevent fraud and maintain website security

•     meet legal and regulatory requirements

Marketing communications

If you opt in, we may send you promotional emails or SMS. You can unsubscribe at any time using the link in our emails, by replying "STOP" to SMS, or by contacting us at info@nakeko.com.

We will still send essential service messages, such as order and shipping updates.

Do we share your information?

We share personal information with trusted third parties only where needed to run our business, including:

•     payment providers, including Afterpay

•     delivery and logistics partners

•     our ecommerce, website hosting, and IT providers

•     our email and SMS marketing platform (Klaviyo)

•     analytics and advertising partners, such as Google and Meta

•     agencies and contractors who manage marketing, advertising, and our ambassador and affiliate programs on our behalf

•     professional advisers (e.g. accountants and lawyers)

•     government or law enforcement bodies where required by law

These parties may only use your information for the purpose we provide it. We do not sell your personal information.

Overseas disclosure

Some of our service providers store or process data outside Australia, including in the United States. We take reasonable steps to ensure these providers handle your information in line with the APPs. By using our services, you consent to your information being stored and processed overseas, where privacy laws may differ.

Cookies and tracking

We use cookies, pixels, and similar technologies, including Google Analytics, Google Ads, and the Meta Pixel, to understand how people use our website, measure our marketing, and show relevant ads. Our emails may also track when they are opened and which links are clicked.

You can control cookies through your browser settings, and manage personalised ads through your Google and Meta ad preferences. Disabling cookies may affect some website functionality.

How we protect your information

We take reasonable steps to protect your personal information from misuse, interference, loss, and unauthorised access, including using secure systems and trusted service providers.

We keep your information only as long as needed for business or legal purposes, then securely delete or de-identify it. If a data breach occurs that is likely to result in serious harm, we will notify affected individuals and the OAIC where required by law.

Accessing or correcting your information

You can request access to, or correction of, your personal information at any time by contacting us at info@nakeko.com. We may need to verify your identity before responding, and will aim to respond within 30 days.

Privacy complaints

If you believe your privacy has been breached, please contact us first at info@nakeko.com so we can investigate. We will aim to respond within 30 days.

If you are not satisfied with our response, you may contact the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au or 1300 363 992.

Changes to this policy

We may update this Privacy Policy from time to time. The latest version will always be available on our website and will apply to all personal information we hold.